Fashion brand strategy
Florah Z ‘is a young fashion label based in Germany, which specializes in the look Afro Chic. It is a refined blend of modern and clean cuts with colorful African fabrics.
During a restructuring, the comapny Florah Z needed to take stock of its corporate identity and rethink the marketing strategy. We brought our expertise for this purpose. As well, we also participated in a photographic campaign of the label creations. We also created visual designs and graphic material for advertising campaigns.